TV ad: Eric Bompard: Soft Is the New Strong

Embed Video

Save for $5
Download FREE with PRO membership

Top 6: October 18th 2017

"Soft Is the New Strong" is the tagline of French cashmere manufacturer Eric Bompard's new brand positioning, created by BETC Luxe. The agency won the client after a pitch earlier this year and now proudly presents its first campaign for the luxury brand. The campaign consists of 3 stunning visuals, set to a Parisian backdrop and shot by photographer Clement Pascal. At the same time a film was produced, directed by Gobert et Degove (duo behind TV series The Returned), with a soundtrack signed KCPK.