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Macy's: The Perfect Scent
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BBDO New York has released additional work for Macy’s as a part of its 2017 Holiday advertising campaign, which highlights the idea that the perfect gift brings people together. The three new:30 spots follow last week's launch of the campaign’s anthemic film, "Lighthouse." Each tells a story of people being brought together by the perfect gift; and each one focuses on one of Macy’s gift categories: fragrance, jewelry and “gifts we love.”
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