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Macy's: Deeper Beauty
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This season, beauty routines are centered in modern freshness and revitalization, with looks that highlight everything from natural and simple to bold and elaborate. Macy's Beauty is helping customers look and feel their best in their own skin and adopt the hottest trends, whether it's the ombre lip, strong eyebrows, or a simple three-step routine. With its expansive assortment of the best products and brands, knowledgeable beauty advisors, and the freshest content on trends, Macy's enhanced beauty shopping experience in store and online offers customers their favorite cosmetics, skincare and fragrances that fit their style and routine. To encourage women everywhere to "find your beautiful, inside and out" Macy's new online campaign, created by BBDO, New York, titled "Deeper Beauty," celebrates every woman, everywhere, and their varied expressions of beauty through stories and videos that tell the honest experiences of different women in today’s world.
Senior Designer: Michele Angelo Related |
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