Toyota: R & S

Toyotathon is back for its 38th year with a 100-second holiday commercial from Saatchi & Saatchi LA that showcases a family’s multi-generational story. 'R+S'premiered Tuesday night, November 28th, on NBC during 'The Voice' in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot comes at a time when most networks are reducing commercial time.