While Newcastle, Australia might be well known for its legendary surf and laidback culture, many wouldn’t guess its also a world-class city full of business, employment and … read moreinvestment opportunities.
So, to convince young professionals to make the move and set up their careers in Newcastle, we wanted to show the city in a surprising new light. The idea for the campaign was driven by a simple truth - Newcastle is a city full of diverse and unexpected experiences, and if you didn't know any better, you could guess they were in any great city anywhere in the world. Using the Z Cam V1Pro, the world's leading 3D 360 VR camera, we shot eight locations in and around the city to create our core content film. The film was then put to the test in a public activation, where we asked people to pop on a VR headset and try and name all eight amazing locations. The twist being that they were all in one incredible place. Newcastle.
The reactions were turned into an online film and promoted on social media, targeting Sydney based skilled works, business owners and investors, as a way of encouraging them to consider Newcastle as a place to relocate if they’re seeking a more balanced lifestyle.
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