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Top 6: December 13th 2017
McCann Lima has released 'Lima Is Talking,' an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution
… read moreand promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas to mitigate the problem, advertising agency McCann Lima worked with Peruvian gas company CALIDDA to create an innovative marketing campaign that gives a voice to Peru's capital. In the campaign, Lima appeared to literally write a message to local residents about how difficult it has become for it to breathe.
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Credits
Other credits
Account team: Juan Camilo Correa/ Viviana Exebio/ Raquel Lopez
Production: Alonso Palomino/ Sebastián Salinas
Planning team: Rodrigo Revoredo/ Carlos José Romero
Production implementation: Petty Publicidad
Director Ao
ssistant: Carlos Soto
Production: Mariajosé Castratt
Client approval: Claudia Doig/ Angela Pegam/ María Isabel Baca.