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Top 6: December 13th 2017
GREYnJ United Bangkok and client Volvo have called upon Thor – the God of Thunder, to demonstrate the sheer power of its new Volvo S90 T8 Plug-in Hybrid sedan. The “Volvo Lightning-
… read morePowered Billboard” is a huge billboard with the primary aim to invite a deliberate lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.
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Credits
Other credits
Chief Executive Officer: Subbaraju Alluri
Chairman: Thor Santisiri
Managing Director: Kanaporn Hutcheson
Client Service Director: Kanokkorn Seehapan
Account Manager: Nantida Tansawai
Account Executive: Jiratchana Boontham
Traffic Manager: Warangkana Naksakul
PR: Huma Qureshi
Production - Supplier/Engineering: Macco Group
Account Director: Jomkhwun Viroajcheewan
Account Executive: Phanisa Kraisornsakul
Production Manager: Pairat Huanmaneewat
Department Manager: Pongthep Krorruat
Production Officer: Thongchai Inthapan
PR Agency: MSL Group Thailand
PR Group Account Director: Surasa Sophia Khlai-Aksorn
Media Agency: Maxus Thailand
Digital Media Manager: Sitanun Taveebhol
Media Manager: Sorasit Tunanunkul
Production - Supplier/Engineering: Macco Group
Account Director: Jomkhwun Viroajcheewan
Account Executive: Phanisa Kraisornsakul
Production Manager: Pairat Huanmaneewat
Department Manager: Pongthep Krorruat
Production Officer: Thongchai Inthapan
Technical Director: Byrnley Cadman
Radio Production
Sound Studio: SongZu, Sydney
Sound Engineer: Simone Kane
Producer: Jessica Bonney