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Top 6: December 13th 2017
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Plus Supermarkets: ChristmasTop 6: December 13th 2017
Christmas can be lonely. Anyone who has lost a friend, split up with a partner, or who has parents that live apart knows that the most wonderful time of the year can be well, not always the most wonderful time of year. Plus Supermarket briefed J. Walter Thompson Amsterdam to create their very first people-driven rather than product driven Christmas campaign. The agency's idea was to make something emotional, authentic and more true to life than the norm.
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