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Top 6: December 20th 2017
Uber and R/GA Singapore have once again collaborated to create interactive and shareable visualizations of the way people moved across Asia-Pacific cities in 2017. Launching today, … read moreYear with Uber turns trip data into personalized, animated music videos, bringing to life memorable moments enabled by the ridesharing service in the past 12 months. A multitude of region-specific locations, instantly-recognizable scenarios and characters were designed for the 2017 experience, alongside a modular soundtrack allowing seamless splicing with the vibrant, stylized visuals. In all, there's a base of 5,000 story and song combinations, but when each rider generates their Year with Uber retrospective, content will not only be location-specific, it’ll be unique thanks to the complex, bespoke story engine built by R/GA Singapore. Users in Thailand see tuk-tuks, while those in Singapore encounter elaborately coiffed Tai Tais (wealthy aunties); for Aussies, the iconic Melbourne Cup and Sydney’s New Year’s Eve fireworks are a highlight, while in India the national sport of cricket features. Festivals and holidays are also represented, including Ramadan and Deepavali.
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