Finnish Railways: The Escape Train

Finnish Railways and TBWAHelsinki are arranging the world's longest-running escape room, on a moving train. The world's longest-running escape game, titled the Escape Train, departs from Helsinki on December 13th, and travels 1,000 kilometers to Rovaniemi, the capital of Lapland. The game will take place on a 13-hour passenger train journey, and it is inspired by the new star-studded 20th Century Fox film, Murder on the Orient Express. The Escape Train continues a series of exceptional marketing stunts by Finnish Railways. In May, the company clad the famous Men of Rock statues at the Helsinki Central Station with the iconic KISS masks. The stunt was organized to welcome the band on the Finnish leg of their World Tour, and it gained widespread coverage in medias such as BBC and Lonely Planet.