London Drugs: The last-minute gifter - Claudia

Whether it's a master re-gifter, a last-minute gift guru, or a repetitive gift wizard, everybody has at least one notorious gift-giver in their family. In their latest campaign, Canadian retailer London Drugs celebrates these 'Christmas Experts' – heroing three gift-givers most families will undoubtedly be familiar with. Using a little humour and magic, the integrated campaign created by Wasserman + Partners, Vancouver, strikes a balance between retail advertising and storytelling – proving that with real expertise, anyone can find the perfect gifts this Christmas.