London Drugs: Campaign microsite

Whether it’s a master re-gifter, a last-minute gift guru, or a repetitive gift wizard, everybody has at least one notorious gift-giver in their family.

In their latest campaign, Canadian retailer London Drugs celebrates these ‘Christmas Experts’ – heroing three gift-givers most families will undoubtedly be familiar with.

Using a little humour and magic, the integrated campaign strikes a balance between retail advertising and storytelling – proving that with real expertise, anyone can find the perfect gifts this Christmas.

Multiple consumer touch points were integrated in the campaign: from various TV spots, a robust microsite (with extended content, an interactive gift finder, social content tag board, an amusing quiz, downloadable patterns and more), radio spots, social media content, to the annual catalogue cover and all their POP material.