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Travel Alberta: READY | Travel Alberta (Full Anthem)
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A globally-launched tourism campaign from Critical Mass that dared the young and free-spirited traveler to explore Alberta, Canada. The cohesive campaign immersed its audience by placing them at the doorstep of adventure and prompting them to take the first step with one message ARE YOU READY? The campaign was designed to reinforce Travel Alberta's current brand entitled (remember to breathe).
Production Agency: Critical Mass Studio Related |
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