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Integrated
Travel Alberta: Photography Sample 2
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A globally-launched tourism campaign that dared the young and free-spirited traveler to explore Alberta, Canada. The cohesive campaign immersed its audience by placing them at the doorstep of adventure and prompting them to take the first step with one message— ARE YOU READY? The campaign was designed to reinforce Travel Alberta's current brand entitled (remember to breathe).
Integrated Executions Include: - A series of short films that put the traveler at the center stage of Alberta’s 10 most amazing experiences - A series of immersive 360 experiences. Partnering with the Google JUMP platform for stunning 8K capture and spacial surround sound - Photography that consistently placed the traveler at the center of it all (For use in: online display, OOH, etc) - A highly charged and adventurous custom score was written and performed as a companion to the creative experiences - All creative was developed and executed by local Albertans in Canada Additional executions: 360 VR Videos: https://www.youtube.com/playlist?list=PLxwO43IFF1pRevjWFqNkD78wLVcJMNGY4 Individual Stories: https://www.youtube.com/playlist?list=PLxwO43IFF1pQ8oRKGM-W7LL-GYAM7knWx
Production Agency: Critical Mass Studio Related
Travel Alberta: READY | Travel Alberta (Full Anthem)
Critical Mass 
Travel Alberta: Photography Sample 1
Critical Mass |
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