Holiday festivities typically bring a feeling of renovation and hope, but this is not the case for everyone. RAPP Brazil created 'Oven Messages,' a beautiful Christmas campaign for … read moreSupergasbras that draws attention to the homeless, who are invisible all year long. Supergasbras invited people to share Christmas messages on its timeline and through a curatorship some of these wishes were selected and transformed into hand-make cookies. Then, providing their followers with an impactful experience, the brand invited the authors of the messages to deliver the cookies to the homeless. With 2 million messages received and many hearts warmed we'd like to give RAPP Brazil a big round of applause!
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