Uber Canada, in partnership with MADD Canada, launched a joint fundraising and awareness campaign to remind Canadians of the consequences of impaired driving. The partnership … read morecampaign kicked off with a public service announcement delivering the message that no mom should have motherhood taken away and if you're impaired, to request a safe ride home. Most recently, Uber wanted to personally bring the message directly to Canadians. On a cold night in Toronto, Uber Canada offered rides home to bar patrons who were greeted by Shelly. As an Uber driver and mother of three, Shelly shared her personal story of loss that was a result of an impaired driving crash, and thanked riders for finding a safe ride home.Agency: Zulu Alpha Kilo, Toronto
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