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Interactive
Pedigree: SelfieSTIX, 2
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Colenso BBDO launched the PEDIGREE SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the PEDIGREE SelfieSTIX app easily converts peoples’ canine companions into a delightful cast of characters, including police officers, aviators, university graduates, safari explorers and cowboys. Dog owners can also expect a new release of filters around special occasions like Valentine's Day and Easter.
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