Pedigree: Season of Good Dog

Introducing the Season of Good Dog, a global campaign via Colenso BBDO, celebrating the festive season through the eyes of our four-legged friends. The campaign is fronted by Good Dog, an innocent family dog with a healthy sense of self as he explains his misguided account of the rituals and traditions of the holiday: with a tree for his love of sticks, baubles for his love of fetch, and paper for his love of ripping. The film is supported by an album of holiday carols for dogs, and a limited run of Season of Good Dog products, including paw shaped stockings, park and slipper scented wrapping paper, tug of war poppers, tennis baubles, singing greeting cards and MistleSTIX.