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Samsung: Copilot


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"Do it" "everything is possible", "yes, we can!" are phrases that we see everywhere. In sport clothes brands, isotonic beverages, yogurts, books, preachers and politicians. The culture of "you can" has taught us that with effort and perseverance we can do anything. But the truth is that there is something we can´t do: win the fight to not fall asleep when we are already sleepy. Copilot Samsung is a free app for smartwatches that permanently tracks the alertness of the driver and warns him before he falls asleep. The app is for initiative #technologywithpurpose, that has been launched by Samsung and Cheil Spain.
Credits Other credits

Account Management: Jose Ortiz, Mayte Fontán, Asela Botella, Alba Valiente

Media Agency: Starcom

Sound Production: Sonomedia

Post Production House: McNulty

Production Director: Carlos Martín

Photographer : Antón Goiri

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