The culture of binge-drinking in New Zealand is disproportionately driven by 18-24-year-olds. This group see getting plastered as the gateway to an epic night out, but if you're so drunk you're not present and don't remember it, was it really that epic? There's a moment, when 'fun night out' turns into 'one too many'. It's at this tipping point that the Department of Lost Nights step in – 'a memory removal service for the tipsy, the blotto and the patently caked.' Agency: FCB, New Zealand
