To promote PERRIER, Fines Bulles, Perrier's smaller-- yet still Extraordinaire-- bubbles, Ogilvy Paris and Perrier reinterpret its Cannes Lions Grand Prix winning brand Film, "The … read moreLion", directed by Jean-Paul Goude in 1990, to be told from the POV of Fines Bulles; meaning everything is smaller, except for courage! The actress of the film's remake is now small. The lion is a cub. Even the music, although intentionally reminiscent of its predecessor, is now smaller sounding. And, as the story goes, both the girl and the cub are drawn to the refreshing bottle of PERRIER—only, this time, it’s a bottle of PERRIER, Fines Bulles.
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