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Malaria No More UK: Malaria Must DieThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box increasingly engulfed by a giant swarm of mosquitoes. Based on a creative by R/GA London and Director Baillie Walsh, while David is protected behind a layer of glass, the growing sound of the insects is a symbol of the looming threat of malaria. David has supported the malaria fight for over 15 years through his role as a UNICEF Goodwill Ambassador and Malaria No More UK Leadership Council member.
Strategy director: Marissa De Miguel |
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