DUREX: THE FFFFFUN CLUB

The concept of the campaign created by Havas, Spain, springs from this reflection: if there's a name (in Spanish) for people who are tense or grumpy because they aren't enjoying good sex, "mal follados", why not create a name for people who are relaxed and happy because they are? The "Los bien Felices" / "The fffun club" campaign sets out to show up the difference between people who are enjoying their sexual relations (and are therefore happy or "fun") and those who aren't, and encouraging everybody to join the new club: "The fffun club".