Outdoor ad: Peter's Cold Brew: unicorn

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Thanks to its brewing process, Peter's Cold Brew is a much blacker (stronger) coffee than any other. To show how black it actually is, McCann, Prague, created probably the blackest campaign in the world. They hired an infamous, local print house and crafted a series of hand-made posters, printing on black paper with blacker ink: Black 2.0 Ink, it absorbs 98.9% of visible light, and takes only one coat to eliminate nearly all light. So they used 5 coats.
They cut the posters 66.6 cm wide and covered the city with them on Friday the 13th. That's how black.