Strand Arcade: AW'18 Launch

In an unusual move for a fashion retailer, The Royals and Strand Arcade use thermal imaging technology to highlight the importance of 'feel' not just looks when shopping for fashion.The experimental film shows fibre artist and textile expert Tammy Kanat shopping after dark inside the Strand Arcade. Led only by the sense of touch and garment textures, Tammy intuitively selects pieces by Strand retailers, which are then curated into six complete outfits by fashion stylist Emma Kalfus.