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Top 6: April 11th 2018
Outdoor

Ukrainian Marketing Forum: Mold

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Top 6: April 11th 2018
Knowledge gets dated. Earning your degree and quietly working until you retire doesn't work anymore. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing the Ukrainian Marketing Forum studied a decade ago is already dead. In order to demonstrate this, BBDO, Ukraine took Philip Kotler's cult marketing book and millions of spores of mold, placed them together in a citylight panel and let time show off its strength.
Credits Other credits

Head of Design Studio: Maria Teterin

Designers: Togzhan Slyamgaliyeva, Kseniya Milchenko, Alexandr Onatsky

Account Manager: Alisa Komm

Client Service Director: Irina Danilevskaya

Chief Executive Officer: Victor Ishkov

Cameraman: Anton Ivanov

Microbiologist: Galeb Al-Maali, Candidate of Biological Sciences, Junior Researcher

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