In Europe's biggest cities the war between cyclists and motorists is at its peak. Whether in Paris, London or Rome, cyclists suffer from the noise, the pollution and the danger … read morecaused by the many vehicles of the road. Veloretti, an independent bicycle brand from Amsterdam, has decided to become the voice for these silent sufferers. When a car brushes past a cyclist, you're likely to hear a whole tirade of expletives and this is precisely the message that Veloretti decided to convey in its latest short film. The beautiful technological choreography between bike and machine features a track from the UK-based artist Rival Consoles. The film will be part of an online campaign via Anomaly, London, demonstrating once and for all that bicycles own the cities.
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