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Top 6: April 18th 2018
Web Film
Sea of Thieves: Be More PirateTop 6: April 18th 2018
Sea of Thieves is a new shared-world adventure game developed by Rare for Xbox One and Windows 10 PC. In this new world, legends aren't born. They're forged through beginner's luck, happy accidents, daring deeds, and, sure, even the occasional epic failure. Players who set sail in Sea of Thieves unfurl their own unique pirate legends. A game of legends requires a legendary ad campaign so we decided to start things off with a bang. A man was launched to launch our campaign. Then, to honor the most ridiculous deeds and unexpected accomplishments in this shared-world, we created a huge pirate museum. Eight unique videos bring different game elements to life online and in movie theaters near you.
Agency: 215 McCann
Director of Integrated Production: Alex Spahr Also best this week |
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