Sea of Thieves is a new shared-world adventure game developed by Rare for Xbox One and Windows 10 PC. In this new world, legends aren't born. They're forged through beginner's luck, … read morehappy accidents, daring deeds, and, sure, even the occasional epic failure. Players who set sail in Sea of Thieves unfurl their own unique pirate legends. A game of legends requires a legendary ad campaign so we decided to start things off with a bang. A man was launched to launch our campaign. Then, to honor the most ridiculous deeds and unexpected accomplishments in this shared-world, we created a huge pirate museum. Eight unique videos bring different game elements to life online and in movie theaters near you.
Agency: 215 McCann
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