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LUPA: HOLES
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Create a photo album from the 'hole' world. A 30 spot for Lupa, the app in Israel for making photo books directly from your phone. The roots of our idea are in Hebrew, where the term 'hole' carries a second meaning. A hole is not just a hole; it is also a very far and away location. When you know that meaning, the rest of the concept is easy to understand (and apply to photos).
Agency: No, No, NO, NO, NO, Yes
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