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ESPNW: Inequality Balls
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The 'Inequality Balls' Project draws the attention to gender inequality turning different sports balls into a visual representation of the problem espnW, in partnership with Penalty and Netshoes launches a campaign that illustrates inequality between men and women in sports. The objective is to draw attention to the huge gap in terms of investments, prize money and salaries. The project, created by ad agency Africa, kicks off with a launch film featuring female athletes who are icons in Brazilian sports, such as Jaqueline Silva, Virna Dias, Betina Schmidt and Camila Brait, from volleyball, Alline Calandrini, from soccer and Marisa Cintra, from freestyle soccer
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