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The 'Inequality Balls' Project draws the attention to gender inequality turning different sports balls into a visual representation of the problem espnW, in partnership with Penalty … read moreand Netshoes launches a campaign that illustrates inequality between men and women in sports. The objective is to draw attention to the huge gap in terms of investments, prize money and salaries. The project, created by ad agency Africa, kicks off with a launch film featuring female athletes who are icons in Brazilian sports, such as Jaqueline Silva, Virna Dias, Betina Schmidt and Camila Brait, from volleyball, Alline Calandrini, from soccer and Marisa Cintra, from freestyle soccer
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Credits
Other credits
Special Projects: Monique Lopes Lima, Fernanda Segura, Julia Newman
Client Services: Carolina Boccia, Bruna Alonso, Rafael Nogueira, Mariana Marcao
Project Manager: Carolina Mader
Media: Luiz Fernando Vieira, Rodrigo Famelli, Gabriela Dib, Carlos Guerra
Planning: Rodrigo Maroni, Aldo Pini, Isadora Marchesini, Thiago Nascimento
Production Director: Paulo Vicente
Editing: Matheus Razera Tibira
Post Production: Warriors VFX
Color Correction: Bleach
Sound Design: Quiet City Music + Sound
Sound Producer: Chris Jordao
Sound Executive Producers: Lu Fernandes, Xanna D’Aguiar
Photographer: Rodrigo Pirim
Approved by: Leandro Simoes, Alexandre Lopes, Marian Nicolau
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