2017's Movember campaign was proudly grown by The Dentsu Aegis Network. BC&F Dentsu, Carat, MKTG and Amnet created 'The Right to Grow' targeting High Schools with clean shave
… read morerules. Confronted by the worst rates of male youth suicide in the world, the campaign aims to start a men's health conversation earlier. The campaign creative centers around an open letter to principals asking for 'clean shave' rules to be relaxed for the month.
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Other credits
Ament Digital Team: Linda Quach, Ryan Marsland
BC&F Dentsu Creative Team: Tom Anderson and Will Towle, Creative Director, Mick Stalker
Carat Media Team: Bella Ericson, Nash Save, Jess Lim, Dan Cho, Adam Negus, Devon Mcleod
Dentsu Aegis Network Strategy Team: Jolene D'Souza and Jacquie Bennett
MKTG PR Team: Sophie Gleason, Kristina Briks Villadsen and Fleur Skinner