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Movember Foundation: The Right to Grow
2017's Movember campaign was proudly grown by The Dentsu Aegis Network. BC&F Dentsu, Carat, MKTG and Amnet created 'The Right to Grow' targeting High Schools with clean shave rules. Confronted by the worst rates of male youth suicide in the world, the campaign aims to start a men's health conversation earlier. The campaign creative centers around an open letter to principals asking for 'clean shave' rules to be relaxed for the month.
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