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Prince de LU: The Best Is Inside You
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Prince de LU of Mondelez International is the no 1 biscuit for children in France. No surprise, Prince de LU is also a well-known brand champion behind kids. Rallying them on with encouragement to live by an oath of values that can help navigate them as they start out on their journey of life. For a child, every day is a first time that bears its share of challenges and adventures: the courage to surpass oneself, to follow one's convictions, to reach out, to know how to ally and cooperate with one's comrades. This film is created to pay tribute to such a code of virtues in each of them. Agency: Ogilvy, Paris
Integrated Producer – Barthelemy de Champsavin Related |
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