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Top 6: May 2nd 2018
According to the Brazilian Association of Organ Transplants, in every 8 potential organ donors, only 1 effectively becomes a donor.
That is why the Moinhos de Ventos Hospital, a John … read moreHopkins International Medicine Center affiliated, signs the campaign "Who will inherit your greatest wealth?", created by McCann Health in Brazil, that re-imagined Faberge eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation. The print ads were run in selected magazines in Brazil, and also published in the hospital's social media channels, and present 3 different executions, of an eye, a heart and kidneys, highlighting how priceless those organs are for those who receive it.
read less...Designer: Marcelo Segovia
Client service: Ricardo Takahashi
Planning director: Fernanda Galvão
Media planning: Adriano Botter and Allan Gomes
Illustration: Lightfarm Brasil
Client approval: Mohamed Parrini, Marga Acioli and Débora Elmo
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