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H&M: Yodeling Essentials
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Few could have missed the yodeling boy that went from a lovable local boy to a lovable world star in two weeks. The ad from Acne, Sweden celebrates the yodelling boy's iconic outfit by highlighting similarities available at H&M. Together with the simple headline "Yodelling Essentials", it hints how you easily could dress like the yodeling superstar in just a few steps.
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