Special Olympics is a non-profit international organization that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it … read moreimpacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more difficult due to the lack of sponsors. McCann Colombia created a fundraising campaign that portrays the talent and hurdle overcoming of the athletes in a truly artistic way. Named "Road to Frame", the campaign depicts the athletes' training routines through motion capture technology, creating four artistic executions, which reproductions where sold in La Feria del Millon (The Million Fair), one of the most renown art fairs in Colombia.
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