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Top 6: May 16th 2018
Interactive
Burger King: InstaWhopperTop 6: May 16th 2018
LOLA MullenLowe, Madrid has launched 9 stories on instagram, one with each of the Whopper's famous ingredients. Inviting people to customize their Whopper, stories after stories. Each set of polls generated a unique coupon (that Burger King send through a DM) for people to redeem their unique Whopper for free. Then we put all the data on the grill to create the most popular Whopper for Spaniards, the "InstaWhopper," available all across Spain for a limited period of time.
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