TV ad: Pizza Hut: Foodies Anonymous

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Pizza Hut has launched its new brand platform to rekindle Singaporeans’ love for simple, uncomplicated food in the face of ever-changing foodie fads. The platform idea created with Ogilvy Singapore, Your Slice of Simple, celebrates Pizza Hut's simple, delicious pizza experience, with the focus on Pizza Hut being the alternative to "complexity in food." The brand platform, which kicks off the launch of the campaign, Foodies Anonymous is Pizza Hut's first activity since launching its new partnership with Ogilvy Singapore and establishing the new brand platform.