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MILKY WAY®: Sorry I Was Eating a MILKY WAY - "Fresh Air"
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As America gears up for summer vacation and camping season, MILKY WAY offers a humorous and timely spot tied to the great outdoors. As "Fresh Air," created for MILKY WAY by Tribal New York, kicks off, we close in on two female friends sharing a cabin in the woods. The campaign is built on the premise that eating a MILKY WAY bar is an involved process that distracts you from what's going on around you, thanks to its deliciously creamy combination of caramel, chocolate, and nougat. The "Sorry" campaign launched in 2012 as digital and print only; it evolved to TV starting in 2015. This latest spot launched on Monday, May 14 and will be accompanied by bespoke social media assets launching later in the month. BAgency: Tribal, New York
Client: Mars Wrigley Confectionary Related |
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