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Top 6: May 23rd 2018
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Cup Noodles: Cup Band

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Top 6: May 23rd 2018
Cup Noodles has created the "Cup Band", using each of the 6 product flavours to become a different musical instrument that would work through augmented reality technology. It was really easy to play and to make good music, since it worked by accessing the Cup Noodles website and turning the webcam on in order to recognize the product pack, making music out of it. This gamification platform has allowed us promote each of the 6 flavours of the product line, engaging people with the brand and also making a connection between the brand and Rock'n Rio. Agency: Dentsu, Brasil
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Media Team: Ricardo Armbrust, George Mofarrej, Bruna Kraemer e Karyne Conforto.

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