Top 6: May 23rd 2018
Interactive
unicef: The Human ButtonTop 6: May 23rd 2018
Unicef decided to give people on the internet an option to prove their humanity in a more human way than the usual "i'm not a robot" button. In partnership with the site of Estado de Sao Paulo, one of the main newspapers in Brazil, we added a new button to the usual verification button, transforming it in a new kind of media: the "I'm Human" button. When people clicked it, they were invited to show what makes them truly human through a donation to Unicef.
Media Director: Camilo Ponce de Leon. |
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