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BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the … read moretough challenges of city driving. In a self-aware parody of classic car advertising, the commercial sees a cocky Loeb refuse to show off the 208's features, driving the voice-over to the brink of madness. In the end, however, Loeb's arrogance is his own undoing, as his unwillingness to use the features results in a mistake, leaving the voice over triumphant. The spot smartly alludes to four of the 208's specific city technologies, Active City Brake, Reversing Camera, Cruise Control, and Park Assist, without showing off any of them, and this twist was one of the keys to landing award-winning director Gary Freedman.
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Credits
Other credits
BRAND MANAGEMENT: Jean-Philippe IMPARATO, Thierry LONZIANO, Nuno MARQUES, Nathalie LE MAITRE, Nathalie BERGERET-GERBAUD
AGENCY MANAGEMENT: Henri TRIPARD, Tiphaine DU-PLESSIS, Nabila RAKIBI, Emilie GRIMALDI
STRATEGIC PLANNING: Guillaume MARTIN, Adrien TORRES
TRAFFIC: Céline LAPORTE
RIGHTS NEGOTIATION: Sophie SANCHEZ
SOUND PRODUCTION: GUM GREEN UNITED MUSIC
SONG NAME: “DUCH 208 LOEB”
COMPOSER: Antoine Duchene
EDITOR: Green United Publishing
HEAD OF PRODUCTION: Erwan COLLAS
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