Castle Lager: Gameday

As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising . The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides.
Ogilvy selected Darling director Ross Garrett to direct the ad that portrays this new approach. "Coming from a stills background, Ross a knack of capturing the essence of a person in a single frame. He helped us to find the real and the raw, from casting to locations, so that we could capture an authentic snapshot of an ecclectic mix of South Africans."