Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: June 13th 2018
Radio

Protex Antibacterial Soap: Tsunami - Danger reduced to 0.1%

Embed Audio
Top 6: June 13th 2018
Y&R - Red Fuse Communications, launched a campaign so listeners could imagine the metaphor of how insignificant something dangerous would be on their hands after having them washed with Protex. In the radio ads, they reduced the danger of dangerous artifacts/ situations to 0.1%, the same way Protex eliminates 99.9% of bacteria and danger.
Credits Other credits

Shen Guan Tan (CCO), Guy Orsmond, Lucia Moreno, Peter Harrison (accoun team),

Related

RADIO
Protex Antibacterial Soap: Grenade - Danger reduced to 0.1%
Protex Antibacterial Soap: Grenade - Danger reduced to 0.1%
Y&R - Red Fuse Communications

Also best this week

Best Ad
Belgian Cancer Foundation: Message from Jolanda
Belgian Cancer Foundation: Message from Jolanda
Happiness, Brussels
Best Ad
Dermikelp: Unhealthy Competition
Dermikelp: Unhealthy Competition
TWO.AM Agency
Best Ad
BizCover: Turn-Off Campaign
BizCover: Turn-Off Campaign
Eardrum Australia
Best Ad
Water Safety New Zealand: Potato
Water Safety New Zealand: Potato
FCB New Zealand
Best Ad
New York Fries: Demand More
New York Fries: Demand More
Juniper ParkTBWA Toronto

Gold sponsors

The Best Ad Jobs
Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news