TV ad: Red Cross: Take A 360° Look

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Red Cross has the biggest and most active NGO in Hungary. One of their main focus areas is child labour. There are 250 million children under the age of five who are forced to work every day to make a living and we are constantly buying these products without knowing this. Hungarian Red Cross wanted to draw people's attention to this worldwide problem. We found Facebook's new tool the 3D post – which is made for e-commerce purposes, to show products in 360 Degrees – the best medium to raise awareness for this problem. We looked up the most searched shoppable items and turned them into made-up Red Cross products in 3D. Sadly these items (shoes, handbags and mobile phones) are very often made by children. Then we shared them on popular e-commerce facebook pages. When people started to interact with them and change the products angle's, the items showed a different meaning and message: Take a 360 degree look before shopping. Agency: Umbrella, Budapest.