TV ad: Pedigree: Beach

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A dog’s nose is 50x more powerful than ours. Every whiff ignites their senses in ways we can’t imagine. Every breath brings with it flavour notes we’ve never experienced. If you think about it, their palates are just as refined as ours. Those cute, wet noses transform a regular walk round the block into a smellscape so rich, it perfectly whets the palate for main – new MY DOG® Home Recipe™ - the perfect way to share a meal with your canine connoisseur. The latest integrated campaign from Mars New Zealand and ColensoBBDO, elevates dog world by portraying it through a culinary lens. Each element establishes an everyday moment, between a dog and their human, as the perfect smell appetizers for new MY DOG Home Recipe.