Print ad: Burn Support Group: If you think a fire has a devastating effect

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Top 6: June 13th 2018

The Burn Support Group is a New Zealand charity that is committed to preventing burn-related accidents and caring for burn survivors. But like any charity, they need money So agency, True created a series of thought-provoking print ads that don’t shy away from showing the severe scars burn survivors have to live with. We used the insight that people have a natural tendency to stare at burn survivors to our advantage. And we made people think about what it means to live with injuries like these to get their attention and their money.