Paper Plus: Kanye Tweets

Today, New Zealanders are reading less and less, with just one in four of us finishing a single book each year. Paper Plus, New Zealand's largest book retailer, and champion of reading and literacy, need to change that. So in 2018, we used one thing our target are still reading; Twitter. We took three of Twitter’s most popular contributors (who also happen to post the most trivial and inane material), and encouraged our target to read something better a book, from Paper Plus.