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Radio

Water Safety New Zealand: Rips

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Rips are the most common cause of drownings on New Zealand beaches every year, and they move much faster than anyone can anticipate. In this radio spot from FCB, New Zealand, we demonstrate their deadliness and just how fast they can move up to 3m a second, or in the case of this ad, up to 90m in the space of 30 seconds.
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Account Director - FCB Media: Andrew Coulthard

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