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Max Burgers: Meat free messaging
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The hamburger emoji became one of the big debates of 2017. When Google released their emoji in the fall they had made one major mistake. The cheese was put under the meat - a big faux pas amongst hamburger lovers. Something Apple fans were quick to point out, as the iOS emoji has the proper placement. The hamburger became a top priority for Google, who choose to redesign the emoji and correcting the error (the cheese is now put on top of the meat).
The Swedish fast food chain MAX Burgers just became climate positive and are now going in to the debate as well. Pointing out that the discussion had the wrong focus from the very beginning. It shouldn’t be about the cheese, but all about the meat, a far bigger issue in the burger industry at the moment.
Kristoffer Stenqvist, Max, Head of Media & Digital Marketing Related |
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