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Max Burgers: Climate positive


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Sweden’s second largest burger chain MAX are first in the world to announce that everything on their menu is now climate positive. To celebrate this they released a press ad announcing it to the world and generations to come. MAX did this by following the world’s only independent standard for carbon neutrality. But instead of offsetting 100% of their emissions, they offset 110% which make everything on their menu climate positive. Agency: Acne
Credits Other credits

Tobias Karlsson, Chief Marketing officer, Max

Kristoffer Stenqvist, Head of Media & Digital Marketing, Max

Frida Sjödin, Marketing Project Manager, Max

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